Superior Digital Marketing Offering List with Pricing
Thank you for considering Superior Digital Marketing, LLC. Below is a list of services and pricing. Please contact [email protected] for a proposal individualized to your goals. Email Marketing
Email marketing is crucial for businesses due to its effectiveness, cost-efficiency, and wide reach. It allows companies to directly communicate with their audience, delivering personalized content and targeted promotions to interested subscribers. This direct line of communication helps build and maintain customer relationships, fostering brand loyalty and trust.
One of email marketing's key strengths is its high return on investment (ROI). Compared to other marketing channels, email often generates more conversions and sales per dollar spent. It's also highly measurable, enabling businesses to track open rates, click-throughs, and conversions, facilitating data-driven decision-making and campaign optimization.
Email Marketing Investment Includes a One Time Setup Fee* Includes: Flows Automations Segments
*Setup fee will depend upon how much of these are already set up and how many subscribers are on your email list.
Pricing is per email. Please contact for an individualized strategy.
Google Ads
Google Ads is an online advertising platform that allows businesses to display ads on Google search results and across various websites and apps. It's essentially a way to put your business in front of potential customers who are actively searching for products or services like yours.
Google Ads Offerings
Google Ads Campaign Audit – Free Are you currently running a Google Ads campaign and not sure what could be improved? Or even if improvements are needed? I’ll do a full audit of the campaign for you and provide a brief report on my findings. No snake oil, if your campaign looks great as is, I’ll tell you!
Standard Google Ads Packages Google Ads Paid Search Campaigns Google Ads paid search is a form of online advertising where you bid on specific keywords related to your business. When someone searches for those keywords, your ad can appear at the top or bottom of the search results page. You only pay when someone clicks on your ad.
Paid Search Campaigns are most beneficial for businesses targeting intent-based customers who are farther down the purchase funnel.
Paid Search Campaign Set Up Fee Google Ads Paid Search Campaign initial set up and optimization. This is a one-time fee.
Paid Search Campaign Monthly Management Includes: Up to five ad groups with researched and optimized keywords Up to ten ads Ad assets Averages 4-5 hours of ongoing and proactive management and optimization of the campaign Monthly report One hour of communication with campaign manager- both phone and email Request: Edit access to your Google Local Business profile so it can be linked with your campaign.
Does Not Include: Ad spend
Google Ads Display campaigns allow you to showcase visually engaging ads across a vast network of websites, apps, and Google-owned platforms like YouTube. This network is known as the Google Display Network (GDN).
These campaigns are best suited for building brand awareness and driving traffic to your website. They are not great for conversions.
Display Campaign Set Up Fee Includes initial set up and optimization of a display campaign
Display Campaign Monthly Management These campaigns are best suited for brand awareness objectives. Costs per click tend to be lower so we recommend a budget of anywhere between $500 to $3000 per month.
Includes: At least two ad groups with two responsive ads Ad assets 4-5 hours per month of ongoing and proactive optimization of the campaign Monthly report One hour of communication with campaign manager- both phone and email
Does Not Include: Ad spend
Performance Max Campaign Set Up Fee Performance Max is a Google Ads campaign type that leverages artificial intelligence (AI) to optimize ad delivery across Google's vast network, including Search, YouTube, Discover, Gmail, Maps, and Display. The goal is to maximize conversions or conversion value based on the advertiser's specified objectives.
Important Note: While Performance Max offers significant advantages, it's essential to provide sufficient data and high-quality assets for optimal performance. It may take some time for the campaign to learn and deliver results
Performance Max Campaign Monthly Management Recommended Budget- $1500-$3000/month minimum Includes: Google Ads performance max set up and optimization Three asset groups with researched and optimized keywords Three assets Ad assets Ongoing and proactive optimization of the campaign Monthly report One hour of communication with campaign manager- both phone and email Requirements: Edit access to your Google Local Business profile so it can be linked with your campaign. Conversion Tracking
Does Not Include: Ad spend
Small Business Package As a small business owner, I love to help small businesses get the most they can out of Google Ads! A small advertising budget typically means agency work is out of reach. A small paid search campaign is typically defined as a budget of $400 per month or less. Small businesses receive everything in the standard package but with 2 hours of dedicated management and optimization per month instead.
Does Not Include: Ad Spend
SEO + Investment Initial Search Engine Optimization for WordPress or Square Space Sites Let’s get your WordPress website ready to be indexed and visible to the major search engines. This one time set up fee includes:
Installation of the SEO Plugins Basic evaluation of content for keywords and phrases to make sure it suits your goals Adding site to Google Search Console Configuring the site to be more indexable to Google in the admin. Optimizing the title and description tags on each page. Configuring the schema markup in the admin. Requirements: Full access to your WordPress or Square Space admin
Landing Page Content PLUS 5 Social Media Posts Landing pages are central to the success of any digital marketing campaign. I’ll write a landing page based on your goals and objectives, optimized for search engines. This service includes matching content suitable for 5 social media posts of your choice to promote the page.
Local Listing Marketing Get your business listed and optimized in local directories. Includes: Syndication to 40+ directories Submissions to GMB, Bing, & Yelp Submission to 3 Data Aggregators Voice Search Readiness Capabilities for Amazon Alexa, Siri, Google Home, Bixby & Cortana GPS mapping - 80+ sources *Additional Required Investment Setup fee - $500- Includes 1 year subscription to Advice Local
Agency White Labeling If you are an agency looking to white label any of the above products, you will receive a discount. I have over 17 years of experience working in and with agencies. If you see a service below that your agency could use, let’s talk!
Google Ads Paid Search Google Ads Display Google Ads Performance Max SEO (Search Engine Optimization) Email Marketing Copywriting Content Distribution Digital Strategy
Ala Carte Consulting services, trainings, travel, outside scope work, one-time or short-term projects, and time over and above the one hour per month communication can be billed at an hourly rate.